How to Win Friends & Influence People

By Dale Carnegie

How to Win Friends & Influence People is so good it’s a cliche.

I still remember the first time I saw it.

I was getting drunk in my friend’s basement in high school. His older brother was training to be a stockbroker and had a copy. I figured it was a guide to being a douchebag.

Yet here I am, nearly 30 years later, reading it again for probably the 7th time.

To memorialize the key takeaways I’m putting them all here in a quick post for you.

Dale Carnegie, man about town…

If there’s anything that’s true, it’s that human nature doesn’t change.

Here are Dale’s principles for influencing other people effectively.

As useful in life as in business.

Here we go:

How to Win Friends And Influence People

  1. Don’t Criticize, Condemn or Complain 

    use the gap instead (make apparent the gap between the current state and the desired outcome)

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.”

Dale Carnegie
  1. Give honest and sincere appreciation

The only way to get someone to do something is to make them want to do it

All people have the same desires:

  • Feeling of importance

  • Health, preservation of life

  • Food

  • Sleep

  • Money

  • Life in hereafter

  • Sexual gratification

  • Well-being of our children

“The deepest principle in human nature is the craving to be appreciated.”

William James

“I consider my ability to arouse enthusiasm among my people the greatest asset I possess, and the way to develop the best that is in a person is by appreciation and encouragement.

There is nothing else that so kills the ambitions of a person as criticisms from superiors. I never criticize anyone. I believe in giving a person incentive to work. So I am anxious to praise but loath to find fault.”

Charles M. Schwab
  1. Arouse in the other person an eager want

“The only way to influence other people is to talk about what they want and show them how to get it.”

Dale Carnegie

“If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.”

Henry Ford

“The world is full of people who are grabbing and self-seeking. So the rare individual who unselfishly tries to serve others has an enormous advantage.”

Dale Carnegie

Before we continue…

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I don’t normally watch or enjoy commercials.

But this is the FUNNIEST commercial I’ve seen in years, if not ever.

Watch it or die.

Six Ways to Make People Like You

  1. Become genuinely interested in other people

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”

Dale Carnegie

“It is the individual who is not interested in his fellow men who has the greatest difficulties in life and provides the greatest injury to others. It is from among such individuals that all human failures spring.”

Alfred Adler, What Life Should Mean to You

“We are interested in others when they are interested in us.”

Publilius Syrus, Roman poet
  1. Smile

“People rarely succeed at anything unless they have fun doing it.”

Dale Carnegie
  1. A person’s name is the sweetest and most important sound in any language

  2. Be a good listener. Encourage others to talk about themselves.

“To be interesting, be interested. Ask questions that other persons will enjoy answering. Encourage them to talk about themselves and their accomplishments.”

Dale Carnegie
  1. Talk in terms of the other person’s interests

“The royal road to a person’s heart is to talk about the things he or she treasures most.”

Dale Carnegie
  1. Make the other person feel important - and do it sincerely

How to Win People to Your Way of Thinking

  1. The only way to get the best of an argument is to avoid it.

You can’t win an argument.

  • Distrust your first instinctive impression.

  • Control your temper

  • Listen first

  • Look for areas of agreement

  • Be honest

  • Promise to think over your opponent’s ideas and study them carefully

  • Thank your opponents sincerely for their interest

  • Postpone action to give both sides time to think through the problem

  1. Show respect for the other person’s opinions. Never say, “You’re wrong.”

  2. If you’re wrong, admit it quickly and emphatically

“Any fool can try to defend his or her mistakes - and most fools do - but it raises one above the herd and gives one a feeling of nobility and exultation to admit one’s mistakes.”

Dale Carnegie
  1. Begin in a friendly way

  2. Get the other person saying “yes, yes” immediately

“Keep emphasizing, if possible, that you are both striving for the same end and that your only difference is one of method and not purpose.”

Dale Carnegie
  1. Let the other person do a great deal of the talking

  2. Let the other person feel that the idea is his or hers

  3. Try honestly to see things from the other person’s point of view

  4. Be sympathetic with the other person’s ideas and desires

“I don’t blame you one iota for feeling as you do. If I were you I would undoubtedly feel just as you do.”

Dale Carnegie
  1. Appeal to the nobler motives

  2. Dramatize your ideas

  3. Throw down a challenge

“That is what every successful person loves: the game. The chance for self-expression. The chance to prove his or her worth, to excel, to win.”

Dale Carnegie

How to Change People Without Giving Offense or Arousing Resentment

  1. Begin with praise and honest appreciation

  2. Call attention to people’s mistakes indirectly

  3. Talk about your own mistakes before criticizing the other person

  4. Ask questions instead of direct orders

  5. Let the other person save face

  6. Praise the slightest improvement and praise every improvement. Be “hearty in your approbation and lavish in your praise.”

“Abilities wither under criticism; they blossom under encouragement.”

Dale Carnegie

“If you want to improve a person in a certain respect, act as though that particular trait were already one of his or her outstanding characteristics.”

Dale Carnegie
  1. Give the other person a fine reputation to live up to

“Be liberal with your encouragement, make the thing seem easy to do, let the other person know that you have faith in his ability to do it, that he has an undeveloped flair for it - and he will practice until the dawn comes in the window in order to excel.”

Dale Carnegie
  1. Use encourage. Make the fault seem easy to correct

  2. Make the other person happy about doing the thing you suggest

Truth be told - How to Win to Friends & Influence People is incredibly boring once you’ve read it six or seven times.

Yet the lessons are timeless and invaluable.

Now when confronted with a human relations problem I can quickly consult this list and be reminded of some of the most effective tactics to handle difficult situations.