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- The Best Free Keyword Research Tools
Hey there, SEO!
As you know, effective keyword research is a cornerstone of good SEO. There are many good tools available for this, including some that are quite expensive.
For marketers just starting out, you can make use of these free keyword research tools that will help you get your bearings on what keywords your SEO content strategy should be targeting.
In an ideal world, you’d do something like:
Uncover high-volume yet low-competition keywords
Create informative content that drives organic traffic
Start generating conversions
In this article, we’ll explore some of the best free keyword research tools that can help you harness the power of SEO.
The Best Free Keyword Research Tools
Google Keyword Planner
Features & Benefits
Discover new keywords: Google Keyword Planner can help you discover new keywords related to your products, services, or website. You can enter a keyword or phrase, and the tool will generate a list of related keywords, along with their estimated monthly search volume and competition level.
See monthly searches: Google Keyword Planner also shows you the estimated monthly search volume for each keyword. This information can help you determine which keywords are worth targeting for your SEO or PPC campaigns.
Organize keywords: Google Keyword Planner allows you to organize your keywords into different categories. This can help you keep track of your keywords and make it easier to create your campaigns.
Common Criticism
Keyword Planner can be inaccurate: The search volume estimates provided by Google Keyword Planner are not always accurate. This is because the tool is based on historical data, and search volume can fluctuate over time.
Keyword Planner is not as comprehensive as some other keyword research tools: Google Keyword Planner does not offer as many features as some other keyword research tools. For example, it does not allow you to see the historical search trends for keywords or the competition level for keywords in different geographic locations.
Overall, Google Keyword Planner is a decent free keyword research tool that can be a valuable resource for SEOs looking for semantically related keywords to beef up topic relevance.
Google Trends
Features & Benefits
See search trends: Google Trends allows you to see how search interest for a keyword has changed over time. This information can help you determine whether a keyword is trending or if it is a long-tail keyword that has been steadily gaining popularity.
Compare keywords: Google Trends allows you to compare the search interest for two or more keywords. This can help you determine which keyword is more popular and which keyword is more likely to be searched for in the future.
Discover new keywords: Google Trends can help you discover new keywords that are related to your products, services, or website. You can enter a keyword or phrase, and the tool will generate a list of related keywords, along with their historical search trends.
See regional trends: Google Trends allows you to see how search interest for a keyword varies by region. This information can help you determine which keywords are popular in different parts of the world.
Common Criticism
Google Trends is not as comprehensive as some other keyword research tools: Google Trends does not offer as many features as some other keyword research tools. For example, it does not allow you to see the competition level for keywords or the average cost per click (CPC) for keywords.
Google Trends can be inaccurate: The search interest data provided by Google Trends is not always accurate. This is because the tool is based on a sample of Google searches, and the sample may not be representative of all Google searches.
Answer The Public
Features & Benefits
See the questions people are asking: AnswerThePublic shows you the questions people are asking Google about a particular topic. This can help you identify new keyword opportunities and to create content that is relevant to your target audience.
Discover long-tail keywords: AnswerThePublic is a great way to discover long-tail keywords. Long-tail keywords are more specific than short-tail keywords, and they are often less competitive. This means that you are more likely to rank for long-tail keywords than for short-tail keywords.
Get insights into user intent: AnswerThePublic can help you understand the intent behind the questions people are asking. This information can help you create content that is more likely to answer their questions and to satisfy their needs.
Get ideas for content: AnswerThePublic can help you generate ideas for content. By seeing the questions people are asking, you can get a better understanding of what they are interested in and what they are looking for.
Common Criticism
AnswerThePublic can be overwhelming: AnswerThePublic can be a bit overwhelming at first, as it can generate a lot of data. However, once you get used to it, it can be a very valuable tool.
AnswerThePublic does not provide search volume data: AnswerThePublic does not provide search volume data for the keywords it generates. This can be a limitation, as you will need to use another tool to get this information.
Overall, AnswerThePublic can surface some interesting longer-tail queries and subtopics that you may not have considered before.
Wordstream Free Keyword Research Tool
SEMRush - what you can do with a free account
Moz Keyword Explorer
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